This emotional humoristic “farewell to cash” was at the center of a national awareness campaign (B2C) on YouTube and Facebook. The goal was to announce that cash is no longer accepted on public transportation in Israel while promoting Rav-Kav Online – the app for easy fast payments on buses and trains. This video and its shorter versions drew over 1 million views.
In the charged atmosphere of Facebook privacy issues during the Cambridge Analytica scandal, instant messaging app Viber had already implemented its end-to-end inscription. This real-time marketing spot – produced in only one week – featured versions in 14 languages that reached over 4.5 million views worldwide.
CommonSense Robotics launched this video on the stage of the world’s top retail event – “Shop Talk” at Las Vegas: The video paints a funny picture of a future in which fresh groceries are delivered to your doorstep faster than fast food, and yes – that’s CEO and Co-founder Elram Gorem in a cameo as the delivery guy 🙂
An animative spot for “Melio Pay”, the leading product of the fintech unicorn. The video narrative is playful and full while presenting all major product features.
YouTube performance-led infomercial for Become’s Loan Marketplace in collaboration with Google. To maximize the campaign’s effectiveness, we deployed best practice tactics: Key messages all appear in the first five seconds and 12 different versions were created, varying in the opening scene, length, and video dimensions.