In computer chips, health care system infrastructure, or as the front runner of quantum computing - look virtually anywhere and you’ll find IBM-made innovation. Our challenge was to dive into five decades of archival footage, select the most representative material, and intertwine it with contemporary motion graphics to build one impactful story celebrating the lab’s 50th anniversary.
A Space Cat production for IBM
Special thanks to our clients at IBM:
Dr.Aya Soffer, Gili Ginzburg-Aizen, Mazal Galor, Chani Sacharen
And to Eyal Goldman for making the connection
Space Cat CEO, direction and story: Liat Yoffe
Creative and Script: Libby Tishler
Offline editing: Nadav Elovic – representated by Tal Natan
Design and animation: Maayan Erlich, Or Drori
Writers: Yael Katz, Noam Nevo
Narration: Maya Flamm
Recording Studio: Eytan Krief
Sound Design: Nir Gavish
English: Galia Sivan, Josh Genuth
Space Cat Office: Meital Biton