Scopio

A new era of cell morphology

Brand Video, Investor Videos

It may be hard to believe that even in our digitally advanced era there is no complete digitization of clinical tests. If physicians want to look at a sample in full context to give an accurate diagnosis, they often must physically return to the lab and look for themselves through the lens of the manual microscope - the same one developed in the 19th century. Scopio's technology enables full test digitization for the first time, paving the way for a new era of medicine. Our mission was to craft Scopio’s tech-enabled innovation into a compelling story - while articulating its nuances. From scratch and under a time constrain, we created a CGI universe with images taken from Scopio’s platform that help tell this complex story and also explain how truly innovative and revolutionary the product is.

A Space Cat & Promotion Studio production for Scopio

www.space-cat.com

Direction, Production, and Story: Liat Yoffe
Art Direction: Asaf Norani
Writing: Josh Ganouth

Design and CGI: Asaf Norani
Additional CGI: Amichai Shitrit
After Effects: Daniel Brodesky, Daniel Gerber, Studio V01
Offline Editor: Erez Markovich
Color: Sasha Engel
Sound mix: Ziv Familia
Storyboard: Shuvik

Executive Producer: Lior Danieli
DOP:Uriel Sinai
Art direction, set design and dressing: Tal Sherman
Assitant to set dresser: Ayala Amram
Casting: Natalie Melamed
Production coordinator: Gaya Yivzori
Cast: Shlomo Sadan, Tova Cohen, Eduardo El Camino, Lahav Barak, May Lee, David Warren Parker, Gali Reshef, Rachel Doron
Gaffer: Fatian Ibrahim
Assistant to DOP: Meir Arad
Best boy: Haim Kahlon
Production Assistant: Igor Paschenik
Makeup: Bella Kagan
Dresser: Ravit Smith
Space Cat office: Lir Abergil

Location: The Agricultural Faculty, Rehovot

Special thanks to Maayan Tzuk-Peri