The button
A 2D animative product marketing explainer for the Israeli car safety enhancer - Hakaftor (The button)
A space cat storytelling creative house production
Creative direction: Liat Yoffe
Design and animation: Yaelza
Production: Tal Rabinovsky
Script: Michael Nir-gad Guy @ Layka
Narration: Gil Komer
Sound design: Ziv Familia
Special thanks to Yaara Yohanan Rozen and Gali Lev Haimov, Hakaftor